3 Strategies To Retain Patients And Increase Revenue
Today I’m going to talk about the biggest mistakes I see newbies making with regards to patient retention that keeps you from gaining any traction. No matter what type of marketing you do, how much you spend on advertising, If you cannot keep your patients committed to a treatment plan long enough to get well, then you are spinning your wheels.
In this episode……
ACU-051 Today I’m going to talk about the biggest mistakes I see newbies making with regards to patient retention that keeps you from gaining any traction. No matter what type of marketing you do, how much you spend on advertising, If you cannot keep your patients committed to a treatment plan long enough to get well, then you are spinning your wheels.
Now before I go any further I feel like it’s super important to define patient retention. Patient retention is a practice’s ability to turn new patients into loyal patients. Patient retention is measured as a percentage, which you can calculate by dividing the number of returning patients by the total number of patients for your practice minus the number of new patients.
The higher your retention rate is, the better it is for your practice. That’s because patient retention and practice profitability are linked.
If you want an average practice then you would shoot for about 48%. Really we are getting ahead of ourselves, because you probably haven’t been in practice long enough to have enough numbers to play this game.
As a new practitioner the goal is to create a relationship where the patient has recovered or is recovering from their chief complaint, they refer their friends and family to you, and they come back to get treatment as needed.
The three most important strategies to consider with regards to patient retention are:
YOU
Removing barriers to entry
Having multiple positive touchpoints (or creating a positive patient experience)
BONUS: You’ll want to listen to the end because I am going to give my top 5 secrets to building relationships and retaining patients.
How The Co-CEO of Jane Electronic Health Records (EHR), Built A Company Everyone Loves, with Alison Taylor
Listen in as I talk with Ali about how to create a company that when customers tell other people about it, they don’t say they “like” it. They say they “love” it.
Listen in as I talk with Ali about how to create a company that when customers tell other people about it, they don’t say they “like” it. They say they “love” it.
ACU-046
I think one of the toughest things about designing your future upon graduation is actually taking the time to do it.
Especially after 3-4 years of no money coming in.
Especially when the people around you seem to have a plan.
Especially when you have had such focus on education and learning that you have lost touch with that person in the mirror.
Perhaps you have no idea what you want in your immediate future. Or even 5 year future.
But here’s the thing. That is exactly why you should take the time to explore.
To ask yourself the tough questions. What DO you like? Those favorite patients you treated in student clinic? What made them so likeable? Are those traits or characteristics something you want to see more in your practice?
What cases, treatments, modalities, and classes light you up from the inside? What do you find yourself talking about with regards to Chinese medicine?
If you do the work in the beginning, if you envision the feel, the experience and the soul of your practice, it will act as a magnet for those defined elements that bring you joy. You will be creating an experience for your patients that no other practitioner can.
Today’s Guest
ALISON TAYLOR, CO-CEO OF JANE
Ali began her entrepreneurial journey by opening a multi-disciplinary healthcare clinic called Canopy in 2011. Running and owning a small business taught Ali the foundations of business along with a deep empathy for the life of a small business owner. In 2014, Ali and co-founder Trevor, launched a new business called Jane. Jane, a software built originally for Canopy that offered Online Booking and Electronic Charting, is now being used by over 100,000 practitioners around the world to run their practice. Ali continues to lead this scaling tech company as Co-CEO of a team of 350 staff on our mission to “help the helpers”.
Did you know that the monthly newsletter contains even MORE helpful information than the Podcast??
Be sure to subscribe so you don’t miss a thing!
You’ll learn
WHY IT IS SO IMPORTANT TO HAVE MISSION, VISION, VALUES STATEMENT
HOW ALI AND TREVOR STARTED THE COMPANY AND WHY.
WHY IT IS IMPORTANT TO CREATE A POSITIVE CUSTOMER JOURNEY.
HOW THE NAME “JANE” WAS CHOSEN.
HOW ALL OF THIS RELATES TO YOU AND YOUR PRACTICE!
Resources
TRY JANE HERE! BE SURE TO USE THE CODE ACUSPROUT1MO AT SIGN UP.
Five Pages You Must Have On Your Acupuncture Website
In this episode I discuss the most important 5 pages you need to have on your website and why.
make your website so sharp that the algorithms drive new patients to your door
You can play on social media all you want, but if your website isn’t sharp you may be losing out on potential patients. Building a following on social media is like building a house on rented land. Your website is your house. Make it tight and the right patients will find you. After that, you can use social media to get them to your door. Let’s get to work and spruce up your website.
you’ll learn
The 5 Must Have Pages every clinic practice should have.
How to map your website out.
How to attract your ideal patients with your website.
What you should have, “Above the Fold”.
The special sauce recipe of how to go 2.0 with your website.