The Art Of Business
money, marketing and making it happen
ACU-003 How do you help as many people as you possibly can, without ever even meeting them? Listen to the Qiological podcast and you will find that host and fellow Chinese Medicine Practitioner Michael Max has the market cornered on this one.
In this podcast Michael dives deep with some advice on money, how to market online, and how to get yourself mentally prepared for this new adventure of practicing medicine. I really enjoyed the shift his personality took from our beloved podcast host, to cranky jewish uncle telling us how to get our shit straight. He is a friend and mentor to me, so I have seen this persona. I LOVE that he shared this part of his personality with the SPROUT family. Puts a big smile on my mug!
today’s guest
MICHAEL MAX LAC., WRITER, PODCASTER…………..
I didn't set out to create a podcast show, in much the same way I didn't set out to learn acupuncture.Those were not decisions that came from a flash of inspiration or childhood longing, but more like how something at the periphery of your vision catches your attention. More like a hunch or decisive whisper. Those hunches have lead me through learning acupuncture, acquiring enough Chinese to allow me to engage texts in their original language and share some of that with our community of practitioners. And my practice has lead me to the expansive nature of questions and listening.
That listening has allowed me to be of service to patients who are not sure how they got to where they are, or where to go from here. I guess you could say that listening has helped me to find a set of maps that helps me to navigate in clinic and to trust the compass when there is no map. While I crave the certainty of answers, I'm more enlivened by the catalytic nature of questions that's what fuels the clinical encounter.
You can find him at:
View fullsize
EverydayAcupuncturePodcast.com
Qiological Podcast (on Facebook)
you’ll learn
His advice is pretty basic, straight forward and cost effective. Here are the highlights:
How he went from Techie to Chinese Medicine.
Know what your monthly expenses are and make sure you cover them. That is bare minimum to keep your head above water.
30 percent of what you make does not belong to you. Put it away so you can hand it to the government. That’s just the way it is.
Have a decent looking website! Then blog a LOT with helpful information. This will improve your SEO and help people who need to heal.
Always, always, always have a CTA. A call to action. (One of those always’s is mine!)
Put your address and zip code in the footer of every page of your website.
If you use Social Media, keep it up.
The inspiration behind the Qiological podcast.
What? He has TWO podcasts?
AND he also has online courses!
resources
Michael’s NCAAOM approved Courses
Michael and Dr. Huang Huang’s book - Ten Key Formula Families in Chinese Medicine by Dr. Huang Huang translated by Michael Max
Michael’s Clinic Blog
Volunteer Opportunities in Nepal with Acupuncture Relief Project