Mindset Monday - How To Fill Your Practice By Defining Your Dream Patient
Are you trying to figure out how to “get yourself out there”? define your dream patient and you will know where to go.
mindset monday - are you trying to figure out how to “get yourself out there”? define your dream patient and you will know where to go.
Are you afraid that if you have a niche or choose a target market that you will, “miss out” on opportunities to treat patients? Does it feel counterintuitive to get super specific about the cases and people you love to treat? What about all of those other people who might need you or that you actually could treat? What about the missed opportunities to make money??! Especially when that is one of your number one goals right now. Make money = survive.
I get you! I made that same mistake. TWICE! Both as a Massage Therapist and again as an Acupuncturist. Know what happened? As soon as I got clear on what type of massage and what type of acupuncture I love to do and who my favorite patients are, everything clicked and I was making the money I needed.
Choosing your style and defining your dream patient IS the way to attract more patients to you.
In this episode I am going to cover three ways to shake out who you want to treat and then I am going to explain why this may be one of the most important decisions you make in the beginning.
YOU’LL LEARN
IN THIS MINDSET MONDAY EPISODE I SHOW YOU THREE WAYS TO IDENTIFY YOUR DREAM PATIENT AND THREE REASONS THIS IS GOING TO STREAMLINE YOUR SUCCESS.
DEFINE WHO YOU DON’T WANT TO SEE.
What character traits repel you?
Who drains your life force?
What types of cases do you dislike treating?
What are you not good at?
WHO WOULD MAKE YOU THINK, “OH MY GOSH! I CAN’T BELIEVE I GET TO WORK WITH THIS PATIENT!”
What characteristics do they have?
What are you treating?
What do you love about them?
CREATE A FILTER SYSTEM
Can you list the top five qualities your dream patient has to have in order for you to work with them?
Give a free 20 minute consultation to make sure that you and your potential patient are a good fit.
They must have at least 3 of the 5 qualities.
HOW THIS CAN PUSH YOUR BUSINESS ALONG…
If you have a target market you know where to find potential patients who are looking for what you have to offer. You know where they hang out, what organizations they belong to, what social media they may or may not use, what types of gatherings they may attend, what publications they may subscribe to and who they hang out with.
You can identify how they communicate with each other. Then you can teach them how to talk about their treatment. You can position your branding accordingly, you can randomly do yoga or hike with them, you can teach a class for their group, etc
You will become the go-to expert on this population and these people will trust you and want to come see you. They will notice that you have shown up in a way that speaks directly to them. They will feel understood. They will trust you. They will tell other thems!
CALL TO ACTION
The best referral source is word of mouth. If you enjoy the podcast, please tell your acu friends!
Mindset Monday - How To Set Business Goals
This podcast isn’t anything new or special. It is a simple prompt, a nudge and a reminder that in order to achieve great things you have to have a plan.
mindset monday
What if you could have exactly what you want in life? How will you get there? You can’t get from point A to point B without a map. Same with your life. This podcast isn’t anything new or special. It is a simple prompt, a nudge and a reminder that in order to achieve great things you have to have a plan. I encourage you to listen and then take action and begin planning. Have some crazy dreams and then have some boring rudimentary goals. This life of yours is your canvas. You get to choose. Set your intentions and then get into action. Then, fall in love with the process. Someday I want you to come back to me and say how your badass goals at the end of 2020 launched your dream!
you’ll learn:
In this episode of Mindset Monday I discuss:
How important it is to evaluate the past before you launch new goals for your future.
I do a deep dive on S M A R T goals. An acronym to help you process your goals and help you move forward.
The questions to ask yourself when you feel like quitting.
Should you share your goals?
Do you need a plan “B”?
Where you should start.
call to action
Schedule a couple hours to set your goals for the upcoming quarter or year.
Head over to Apple Podcasts and leave a review!
Mindset Monday -The Importance of A Vision Statement to Your Acupuncture Practice
In business, our VISION is our INTENTION. It is the seeing before the doing. It is about getting clear on where we want to go, how we affect our community, how we want to do things, who we want to attract and how we want to behave. It’s the voice that guides the internal workings of your company, whether that is just you, or your staff of 20 employees. It is the quiet OM of your business which unites all parts into a cohesive entity.
mindset monday
We talk about intention so often in Chinese Medical School. Prior to treating that patient you need to have a clear intention, and you get there by doing a full evaluation, diagnosing and then formulating a plan.
In business, our VISION is our INTENTION. It is the seeing before the doing. It is about getting clear on where we want to go, how we affect our community, how we want to do things, who we want to attract and how we want to behave. It’s the voice that guides the internal workings of your company, whether that is just you, or your staff of 20 employees. It is the quiet OM of your business which unites all parts into a cohesive entity.
you’ll learn
In this episode of Mindset Monday I discuss:
A quick review of Values, Mission Statement and redirection in case you want to start at the beginning.
What is a vision statement?
The top reasons you need a vision statement.
How to define your company vision.
Ben and Jerry’s provides an amazing example!
I break down my AcuSprout vision.