Guest Interview, Business Stacey Whitcomb Guest Interview, Business Stacey Whitcomb

Should A New Acupuncturist Start A Podcast? with Michael Max LAc.

Are you a new Acupuncturist who wants to start a podcast?

Success is not a straight line. It is a succession of failed experiments, hard work, strong networks, support systems, timing and happy mistakes.

In this episode, on a random Sunday afternoon while testing new recording software a great little happy mistake of a podcast episode is born. I invite my Grumpy Uncle, Michael Max onto a mock podcast just to fill some airtime that I can later tinker with, but it was too good to not share.

Are you a new Acupuncturist who wants to start a podcast?

Success is not a straight line. It is a succession of failed experiments, hard work, strong networks, support systems, timing and happy mistakes.

In this episode, on a random Sunday afternoon while testing new recording software a great little happy mistake of a podcast episode is born. I invite my Grumpy Uncle onto a mock podcast just to fill some airtime that I can later tinker with, but it was too good to not share.

Today’s Guest

MICHAEL MAX LAC.

I’ve been a student of acupuncture and Chinese medicine for going on 20 years now. It began as a curiosity as to how a few needles could not only resolve a stubborn health condition I’d had since childhood, but also improve my digestion, quality of sleep and mood. This lead me first to acupuncture school, and then Asia where I worked my way through the gate of Chinese language so I could study with doctors there. Today my work is informed by my clinical practice, the materials I read in Chinese from doctors of centuries past, and the teachers of our modern times who synthesize observations of the past with the challenges of the present. This podcast is rooted in my own curiosity, inquiry and appreciation for different points of view.

In this episode we discuss:

  • What it takes to create a successful practice.

  • How Qiological became the success it is.

  • Should a new Acupuncturist start a podcast?

  • Some basic ideas and tools to keep in mind if you DO start a podcast.

Resources:

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Business Stacey Whitcomb Business Stacey Whitcomb

The Art Of Business

In this podcast Michael dives deep with some advice on money, how to market online, and how to get yourself mentally prepared for this new adventure of practicing medicine.

money, marketing and making it happen

ACU-003 How do you help as many people as you possibly can, without ever even meeting them? Listen to the Qiological podcast and you will find that host and fellow Chinese Medicine Practitioner Michael Max has the market cornered on this one.

In this podcast Michael dives deep with some advice on money, how to market online, and how to get yourself mentally prepared for this new adventure of practicing medicine. I really enjoyed the shift his personality took from our beloved podcast host, to cranky jewish uncle telling us how to get our shit straight. He is a friend and mentor to me, so I have seen this persona. I LOVE that he shared this part of his personality with the SPROUT family. Puts a big smile on my mug!

today’s guest

MICHAEL MAX LAC., WRITER, PODCASTER…………..

I didn't set out to create a podcast show, in much the same way I didn't set out to learn acupuncture.Those were not decisions that came from a flash of inspiration or childhood longing, but more like how something at the periphery of your vision catches your attention. More like a hunch or decisive whisper. Those hunches have lead me through learning acupuncture, acquiring enough Chinese to allow me to engage texts in their original language and share some of that with our community of practitioners. And my practice has lead me to the expansive nature of questions and listening.

That listening has allowed me to be of service to patients who are not sure how they got to where they are, or where to go from here. I guess you could say that listening has helped me to find a set of maps that helps me to navigate in clinic and to trust the compass when there is no map. While I crave the certainty of answers, I'm more enlivened by the catalytic nature of questions that's what fuels the clinical encounter. 

You can find him at:

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Qiological.com

EverydayAcupuncturePodcast.com

Qiological Podcast (on Facebook)

www.instagram.com/qiological/

yongkangclinic.com

you’ll learn

His advice is pretty basic, straight forward and cost effective. Here are the highlights:

  • How he went from Techie to Chinese Medicine.

  • Know what your monthly expenses are and make sure you cover them. That is bare minimum to keep your head above water.

  • 30 percent of what you make does not belong to you. Put it away so you can hand it to the government. That’s just the way it is.

  • Have a decent looking website! Then blog a LOT with helpful information. This will improve your SEO and help people who need to heal.

  • Always, always, always have a CTA. A call to action. (One of those always’s is mine!)

  • Put your address and zip code in the footer of every page of your website.

  • If you use Social Media, keep it up.

  • The inspiration behind the Qiological podcast.

  • What? He has TWO podcasts?

  • AND he also has online courses!

resources

Michael’s NCAAOM approved Courses

Michael and Dr. Huang Huang’s book - Ten Key Formula Families in Chinese Medicine by Dr. Huang Huang translated by Michael Max

Michael’s Clinic Blog

Volunteer Opportunities in Nepal with Acupuncture Relief Project

Qiological Episode Conversation with Stacey

Second Qiological Conversation with Stacey

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